In the dynamic realm of FX and CFD brokerage, the confluence of liquidity, risk management, and cutting-edge technology has emerged as a pivotal focus for senior management. In a landscape characterized by unpredictability and market turbulence, these elements assume heightened significance, shaping the strategies of industry leaders.
Today, we engage in a compelling conversation with Barry Flanigan, the adept Head of Distribution and Liquidity at IS Prime. Barry delves into the imperative of being a comprehensive hub for liquidity, technology, and risk services, unraveling the multi-dimensional advantages this holistic approach brings to clients. As part of the esteemed ISAM Capital Markets Group, IS Prime embodies a strategic alliance that reshapes industry dynamics.
FNG: Greetings, Barry. Thank you for joining us today. Could you elaborate on the advantages IS Prime gains from being aligned with an $8 billion hedge fund manager?
Barry: Our clients reap substantial benefits, primarily in the realm of technology. We leverage the same advanced technology employed by ISAM, an $8 billion CTA hedge fund. This technological parity confers a distinctive edge to our clients. Our peers do not possess technology and analytics of similar sophistication, giving us a competitive edge.
FNG: IS Prime stands within the expansive ISAM Capital Markets Group, encompassing IS Prime Hong Kong and IS Risk Analytics (ISRA). How does this comprehensive structure benefit your clients?
Barry: Our collective product spectrum positions us as a one-stop destination for clients, offering a comprehensive array of services, including institutional liquidity, risk solutions, bridge technology, and white label offerings. These distinct entities are seamlessly integrated under a common technology framework, streamlining access to diverse solutions. Clients can effortlessly engage with IS Prime in London, leverage Index Swaps from Hong Kong, and harness bridge technology from ISRA. The components synergize harmoniously, optimizing efficiency and cost-effectiveness. This unified structure streamlines client interaction, fostering a seamless experience and holistic coverage across their needs.
Our global footprint, spanning the UK, the US, and Hong Kong, underscores our commitment to round-the-clock service. Through a follow-the-sun model, clients access consistent support via email, instant messaging platforms, or phone, regardless of their geographical location. This global accessibility ensures unparalleled service and support.
FNG: The synthesis of risk and liquidity holds paramount importance. How does IS Prime facilitate a harmonious alignment between these pivotal elements?
Barry: Successful retail brokers thrive on simplicity and excellence. They recognize the value of strategic partnerships to complement their in-house capabilities. IS Prime empowers clients by providing tools and expertise to optimize operations and drive profitability. ISRA’s analytical and systematic risk management approach, honed through extensive experience with large-scale clients, is a testament to its efficacy. ISRA’s panoramic market view, encompassing over $1.8 Trillion in monthly notional risk volumes, transcends individual perspectives, offering insights into market trends and strategic responses. ISRA’s contribution is pivotal, shaping risk management practices and subsequently impacting clients’ bottom line.
Nearly 95% of ISRA clients avail IS Prime’s liquidity, benefitting from relationships with Tier 1 Liquidity Providers forged across the ISAM Group. The group’s collective buying power translates into exceptional pricing advantages, amplifying the value proposition for clients.
FNG: Your engagement extends to industry giants. How can start-up brokers leverage ISAM Capital Markets Group relationships?
Barry: Empowering start-ups is a distinct privilege. We facilitate rapid market entry, expediting technology and liquidity provision. From initial setup to platform optimization and risk management, our comprehensive support ensures swift establishment. Leveraging our full-service offerings, encompassing liquidity, technology, and risk services, start-ups receive robust guidance. Our partnership empowers them to focus on sales and marketing while navigating the intricacies of the industry.
FNG: Lastly, could you shed light on the holistic perspective offered to clients engaging IS Prime and ISRA’s combined services?
Barry: Beyond the evident commercial and technological advantages, our comprehensive approach extends to understanding clients holistically. This comprehensive insight informs our strategies, ensuring seamless and client-centric solutions. Our commitment to simplifying processes and enhancing client experiences remains unwavering. By collaborating with IS Prime and ISRA, clients access a strategic alliance, underpinned by advanced technology and market acumen, reinforcing their competitive edge. For comprehensive insights and comprehensive support, explore the dynamic universe of IS Prime at TrendFXNow.
